/* ============================================================
   THE MAD MEDIA — v2 · PortfolioSix-inspired design system
   Tokens: near-black #0A0A0B · cream #F5F3EE · red #E10600
   Type: Satoshi (headlines, tight) + system mono (labels)
   ============================================================ */
:root{
  --bg:#0A0A0B;
  --bg-2:#101013;
  --card:#131316;
  --card-2:#17171b;
  --cream:#F5F3EE;
  --cream-ink:#111113;
  --red:#E10600;
  --red-deep:#a80400;
  --ink:#F5F3EE;
  --muted:rgba(245,243,238,.64);
  --faint:rgba(245,243,238,.38);
  --line:rgba(245,243,238,.10);
  --line-strong:rgba(245,243,238,.18);
  --sans:'Satoshi',-apple-system,BlinkMacSystemFont,'Segoe UI',Inter,Roboto,sans-serif;
  --mono:ui-monospace,'SF Mono','Cascadia Code','JetBrains Mono',Menlo,Consolas,monospace;
  --r-lg:20px;
  --r-md:14px;
  --shadow:0 24px 60px -24px rgba(0,0,0,.65);
  --ease:cubic-bezier(.22,.9,.28,1);
}
*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{
  background:var(--bg);color:var(--ink);
  font-family:var(--sans);font-size:16px;line-height:1.6;
  -webkit-font-smoothing:antialiased;overflow-x:hidden;
}
::selection{background:var(--red);color:#fff}
img,video{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
button{font:inherit;color:inherit;background:none;border:0;cursor:pointer}
::-webkit-scrollbar{width:10px}
::-webkit-scrollbar-track{background:#0a0a0b}
::-webkit-scrollbar-thumb{background:#26262b;border-radius:8px}

/* ---------- type ---------- */
h1,h2,h3{font-weight:700;letter-spacing:-.03em;line-height:1.02;text-wrap:balance}
.mono{font-family:var(--mono);text-transform:uppercase;letter-spacing:.14em;font-size:.72rem}
.eyebrow{
  display:inline-flex;align-items:center;gap:.6rem;
  font-family:var(--mono);font-size:.72rem;letter-spacing:.18em;text-transform:uppercase;
  color:var(--muted);margin-bottom:1.1rem;
}
.eyebrow::before{content:"";width:8px;height:8px;border-radius:50%;background:var(--red);flex:none}
.sec-title{font-size:clamp(2.2rem,4.6vw,3.9rem);margin-bottom:1rem}
.sec-title .red{color:var(--red)}
.sec-lead{color:var(--muted);font-size:clamp(1rem,1.4vw,1.15rem);max-width:44rem;line-height:1.65}
.sec-head{margin-bottom:clamp(2rem,4vw,3.2rem)}
.container{width:min(1240px,92vw);margin-inline:auto}
.section{padding:clamp(4.5rem,8vw,7.5rem) 0;position:relative}

/* ---------- reveal on scroll ---------- */
.reveal{opacity:0;transform:translateY(26px);transition:opacity .8s var(--ease),transform .8s var(--ease)}
.reveal.in{opacity:1;transform:none}
.reveal[data-delay="1"]{transition-delay:.08s}
.reveal[data-delay="2"]{transition-delay:.16s}
.reveal[data-delay="3"]{transition-delay:.24s}
@media (prefers-reduced-motion:reduce){
  .reveal{opacity:1;transform:none;transition:none}
  html{scroll-behavior:auto}
}

/* ---------- buttons ---------- */
.btn{
  display:inline-flex;align-items:center;gap:.55rem;
  padding:.95rem 1.7rem;border-radius:999px;
  font-weight:700;font-size:.98rem;letter-spacing:-.01em;
  transition:transform .25s var(--ease),box-shadow .25s,background .25s,color .25s;
  white-space:nowrap;
}
.btn:active{transform:scale(.97)}
.btn-white{background:#fff;color:#0a0a0b}
.btn-white:hover{transform:translateY(-2px);box-shadow:0 14px 34px -12px rgba(255,255,255,.35)}
.btn-red{background:var(--red);color:#fff}
.btn-red:hover{transform:translateY(-2px);box-shadow:0 14px 34px -10px rgba(225,6,0,.55)}
.btn-ghost{border:1px solid var(--line-strong);color:var(--ink);background:rgba(255,255,255,.03)}
.btn-ghost:hover{border-color:rgba(255,255,255,.4);transform:translateY(-2px)}
.btn .arr{font-family:var(--mono);font-weight:400}

/* ---------- pill nav ---------- */
.pill-nav{
  position:fixed;top:14px;left:50%;transform:translateX(-50%);
  z-index:100;width:min(1060px,94vw);
  display:flex;align-items:center;justify-content:space-between;gap:1rem;
  padding:.55rem .6rem .55rem 1.3rem;border-radius:999px;
  background:rgba(12,12,14,.62);backdrop-filter:blur(18px);-webkit-backdrop-filter:blur(18px);
  border:1px solid var(--line-strong);
  box-shadow:0 18px 50px -18px rgba(0,0,0,.8);
}
.brand{font-weight:900;letter-spacing:-.02em;font-size:1.02rem;display:flex;align-items:center;gap:.6rem}
.brand .mark{width:11px;height:11px;border-radius:50%;background:var(--red);flex:none;box-shadow:0 0 14px rgba(225,6,0,.9)}
.brand em{font-style:normal;color:var(--red)}
.nav-links{display:flex;gap:.25rem}
.nav-links a{
  padding:.55rem 1rem;border-radius:999px;font-size:.92rem;font-weight:500;color:var(--muted);
  transition:color .2s,background .2s;
}
.nav-links a:hover{color:#fff;background:rgba(255,255,255,.07)}
.nav-cta{padding:.7rem 1.35rem;font-size:.9rem}
.nav-burger{display:none;width:42px;height:42px;border-radius:50%;border:1px solid var(--line-strong);position:relative;flex:none}
.nav-burger i,.nav-burger i::before,.nav-burger i::after{
  content:"";position:absolute;left:11px;right:11px;height:2px;background:#fff;border-radius:2px;transition:.3s var(--ease);
}
.nav-burger i{top:20px}.nav-burger i::before{top:-7px;left:0;right:0}.nav-burger i::after{top:7px;left:0;right:0}
body.menu-open .nav-burger i{background:transparent}
body.menu-open .nav-burger i::before{top:0;transform:rotate(45deg)}
body.menu-open .nav-burger i::after{top:0;transform:rotate(-45deg)}
.mobile-menu{
  position:fixed;inset:0;z-index:99;background:rgba(8,8,10,.96);
  backdrop-filter:blur(20px);-webkit-backdrop-filter:blur(20px);
  display:flex;flex-direction:column;justify-content:center;padding:0 8vw;gap:.4rem;
  opacity:0;pointer-events:none;transition:opacity .35s var(--ease);
}
body.menu-open .mobile-menu{opacity:1;pointer-events:auto}
.mobile-menu a.mlink{
  font-size:clamp(2rem,8vw,3rem);font-weight:700;letter-spacing:-.03em;
  padding:.5rem 0;border-bottom:1px solid var(--line);color:var(--ink);
  display:flex;justify-content:space-between;align-items:baseline;
}
.mobile-menu a.mlink small{font-family:var(--mono);font-size:.75rem;color:var(--faint);letter-spacing:.1em}
.mobile-menu .btn{margin-top:1.4rem;justify-content:center}
@media(max-width:900px){.nav-links{display:none}.nav-burger{display:block}.nav-cta{display:none}}

/* ---------- hero ---------- */
.hero{position:relative;min-height:100svh;display:flex;flex-direction:column;justify-content:center;overflow:hidden;padding:9rem 0 0}
#stars{position:absolute;inset:0;width:100%;height:100%;pointer-events:none}
.hero::after{content:"";position:absolute;inset:0;pointer-events:none;
  background:radial-gradient(60% 45% at 50% 108%,rgba(225,6,0,.14),transparent 70%)}
.hero-grid{
  position:relative;z-index:2;width:min(1240px,92vw);margin-inline:auto;
  display:grid;grid-template-columns:1.05fr .95fr;gap:clamp(2rem,5vw,4.5rem);align-items:center;
}
.badge{
  display:inline-flex;align-items:center;gap:.55rem;
  border:1px solid rgba(225,6,0,.5);background:rgba(225,6,0,.10);color:#ffb4ab;
  border-radius:999px;padding:.5rem 1.05rem;
  font-family:var(--mono);font-size:.72rem;letter-spacing:.16em;text-transform:uppercase;
  margin-bottom:1.6rem;
}
.badge .dot{width:7px;height:7px;border-radius:50%;background:var(--red);box-shadow:0 0 10px var(--red);animation:pulse 2s infinite}
@keyframes pulse{50%{opacity:.35}}
.hero h1{font-size:clamp(2.9rem,6.4vw,5.4rem);margin-bottom:1.4rem}
.hero h1 .red{color:var(--red)}
.hero-sub{color:var(--muted);font-size:clamp(1.02rem,1.5vw,1.22rem);max-width:34rem;line-height:1.65;margin-bottom:2.1rem}
.hero-ctas{display:flex;gap:.9rem;flex-wrap:wrap}
.showreel{
  position:relative;border-radius:var(--r-lg);overflow:hidden;
  border:1px solid var(--line-strong);box-shadow:var(--shadow);
  aspect-ratio:4/4.6;background:#000;
}
.showreel video{width:100%;height:100%;object-fit:cover}
.showreel .sr-tag{
  position:absolute;left:1rem;bottom:1rem;z-index:2;
  font-family:var(--mono);font-size:.68rem;letter-spacing:.16em;text-transform:uppercase;
  background:rgba(8,8,10,.65);backdrop-filter:blur(8px);
  border:1px solid var(--line-strong);border-radius:999px;padding:.45rem .9rem;color:var(--ink);
}
.showreel::after{content:"";position:absolute;inset:0;pointer-events:none;
  box-shadow:inset 0 0 0 1px rgba(255,255,255,.05);border-radius:var(--r-lg)}
.meta-strip{
  position:relative;z-index:2;width:min(1240px,92vw);margin:clamp(3rem,6vw,5rem) auto 0;
  border-top:1px solid var(--line);
  padding:1.2rem 0 2.2rem;display:flex;justify-content:space-between;gap:1rem;flex-wrap:wrap;
  font-family:var(--mono);font-size:.72rem;letter-spacing:.18em;text-transform:uppercase;color:var(--faint);
}
.meta-strip b{color:var(--muted);font-weight:400}
@media(max-width:960px){
  .hero-grid{grid-template-columns:1fr}
  .showreel{aspect-ratio:16/10;max-height:420px}
}

/* ---------- red marquee ticker ---------- */
.ticker{background:var(--red);color:#fff;overflow:hidden;transform:rotate(0);border-block:1px solid #000}
.ticker-track{display:flex;width:max-content;animation:tick 26s linear infinite;padding:.95rem 0}
.ticker:hover .ticker-track{animation-play-state:paused}
@keyframes tick{to{transform:translateX(-50%)}}
.tick-item{
  display:flex;align-items:center;gap:2.2rem;padding-right:2.2rem;
  font-family:var(--mono);font-size:.85rem;letter-spacing:.14em;text-transform:uppercase;white-space:nowrap;
}
.tick-item .n{opacity:.65}
.tick-item .sep{font-size:.6rem}

/* ---------- process cards ---------- */
.proc-row{
  display:grid;grid-template-columns:repeat(5,1fr);gap:1.1rem;
}
.proc-card{
  position:relative;border-radius:var(--r-lg);overflow:hidden;
  background:linear-gradient(165deg,#15151a 0%,#0d0d10 70%);
  border:1px solid var(--line);min-height:430px;
  padding:1.4rem;display:flex;flex-direction:column;
  transition:transform .35s var(--ease),border-color .35s,box-shadow .35s;
}
.proc-card:hover{transform:translateY(-8px);border-color:rgba(225,6,0,.45);box-shadow:0 30px 60px -20px rgba(225,6,0,.25)}
.proc-top{display:flex;gap:.5rem;flex-wrap:wrap;margin-bottom:auto}
.pill{
  font-family:var(--mono);font-size:.66rem;letter-spacing:.14em;text-transform:uppercase;
  border:1px solid var(--line-strong);border-radius:999px;padding:.4rem .8rem;color:var(--muted);
  background:rgba(255,255,255,.03);
}
.pill.hot{border-color:rgba(225,6,0,.55);color:#ffb4ab;background:rgba(225,6,0,.10)}
.proc-num{
  font-size:clamp(4.4rem,6vw,5.6rem);font-weight:900;letter-spacing:-.04em;line-height:1;
  color:transparent;-webkit-text-stroke:1.5px rgba(245,243,238,.28);
  margin:.6rem 0 1rem;user-select:none;
}
.proc-card h3{font-size:1.35rem;margin-bottom:.6rem}
.proc-card p{color:var(--muted);font-size:.93rem;line-height:1.6}
@media(max-width:1100px){
  .proc-row{display:flex;overflow-x:auto;scroll-snap-type:x mandatory;padding-bottom:1rem;margin-inline:calc(-4vw)}
  .proc-row>*{scroll-snap-align:start}
  .proc-card{flex:0 0 min(320px,78vw)}
  .proc-row{padding-inline:4vw}
}

/* ---------- selected work cards ---------- */
.work-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1.1rem}
.work-card{
  position:relative;border-radius:var(--r-lg);overflow:hidden;min-height:380px;
  border:1px solid var(--line);display:flex;flex-direction:column;justify-content:flex-end;
  padding:1.6rem;color:#fff;isolation:isolate;
  transition:transform .35s var(--ease),box-shadow .35s;
}
.work-card:hover{transform:translateY(-8px);box-shadow:var(--shadow)}
.work-card .bg{position:absolute;inset:0;z-index:-2}
.work-card .bg img{width:100%;height:100%;object-fit:cover;transition:transform .8s var(--ease)}
.work-card:hover .bg img{transform:scale(1.06)}
.work-card::after{content:"";position:absolute;inset:0;z-index:-1;
  background:linear-gradient(180deg,rgba(5,5,7,.05) 30%,rgba(5,5,7,.88) 100%)}
.work-card .pill{background:rgba(8,8,10,.55);backdrop-filter:blur(6px);align-self:flex-start;margin-bottom:auto}
.work-card h3{font-size:1.5rem;margin-bottom:.4rem}
.work-card p{color:rgba(255,255,255,.72);font-size:.92rem;margin-bottom:1rem}
.work-link{display:inline-flex;align-items:center;gap:.5rem;font-weight:700;font-size:.95rem}
.work-link .circ{
  width:38px;height:38px;border-radius:50%;background:var(--red);display:inline-flex;
  align-items:center;justify-content:center;font-family:var(--mono);transition:transform .3s var(--ease);
}
.work-card:hover .circ{transform:translate(4px,-4px) rotate(45deg)}
@media(max-width:900px){.work-grid{grid-template-columns:1fr 1fr}}
@media(max-width:600px){.work-grid{grid-template-columns:1fr}.work-card{min-height:300px}}

/* ---------- approach divider rows ---------- */
.approach{border-top:1px solid var(--line)}
.approach-row{
  display:grid;grid-template-columns:90px 1fr auto;gap:1.5rem;align-items:center;
  padding:1.9rem .5rem;border-bottom:1px solid var(--line);
  transition:background .3s,padding .3s var(--ease);
}
.approach-row:hover{background:rgba(255,255,255,.025);padding-left:1.2rem}
.approach-row .n{
  font-family:var(--mono);font-size:.85rem;letter-spacing:.12em;color:var(--red);
  border:1px solid rgba(225,6,0,.5);border-radius:50%;width:52px;height:52px;
  display:flex;align-items:center;justify-content:center;flex:none;
}
.approach-row h3{font-size:clamp(1.4rem,2.4vw,2rem);margin-bottom:.35rem}
.approach-row p{color:var(--muted);max-width:46rem;font-size:.98rem}
.approach-row .idx{font-family:var(--mono);color:var(--faint);font-size:.8rem;letter-spacing:.1em}
@media(max-width:640px){.approach-row{grid-template-columns:52px 1fr}.approach-row .idx{display:none}}

/* ---------- cream band + comparison table ---------- */
.band-cream{background:var(--cream);color:var(--cream-ink);border-radius:28px;
  width:min(1360px,94vw);margin-inline:auto;padding:clamp(3.5rem,7vw,6rem) clamp(1.5rem,4vw,4rem)}
.band-cream .eyebrow{color:rgba(17,17,19,.6)}
.band-cream .sec-title{color:var(--cream-ink)}
.band-cream .sec-lead{color:rgba(17,17,19,.66)}
.cmp{margin-top:2.6rem;border:1px solid rgba(17,17,19,.14);border-radius:var(--r-lg);overflow:hidden;background:#fff}
.cmp-row{
  display:grid;grid-template-columns:1.5fr 1fr 1fr 1fr;align-items:center;
  padding:1.15rem 1.4rem;border-bottom:1px solid rgba(17,17,19,.08);
  transition:background .25s,color .25s;font-size:.96rem;
}
.cmp-row:last-child{border-bottom:0}
.cmp-row.head{background:#111113;color:#fff;font-family:var(--mono);font-size:.72rem;
  letter-spacing:.14em;text-transform:uppercase}
.cmp-row.head .us{color:#ff6b61}
.cmp-row:not(.head):hover{background:#111113;color:#fff}
.cmp-row:not(.head):hover .feat{color:#fff}
.cmp .feat{font-weight:600}
.cmp .cell{text-align:center;font-family:var(--mono);font-size:1.05rem}
.cell.yes{color:var(--red);font-weight:700}
.cmp-row:not(.head):hover .cell.yes{color:#ff6b61}
.cell.no{color:rgba(17,17,19,.30)}
.cmp-row:not(.head):hover .cell.no{color:rgba(255,255,255,.4)}
.cell.mid{color:#b97e00;font-weight:700}
@media(max-width:720px){
  .cmp-row{grid-template-columns:1.4fr 1fr 1fr 1fr;padding:.9rem .7rem;font-size:.82rem}
  .band-cream{border-radius:20px}
}

/* ---------- services grid ---------- */
.svc-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:1.1rem}
.svc-card{
  position:relative;border-radius:var(--r-lg);border:1px solid var(--line);
  background:linear-gradient(170deg,#141418,#0c0c0f);
  padding:1.6rem;min-height:300px;display:flex;flex-direction:column;
  transition:transform .35s var(--ease),border-color .35s;
  overflow:hidden;
}
.svc-card:hover{transform:translateY(-8px);border-color:rgba(225,6,0,.5)}
.svc-card .n{
  font-size:3.4rem;font-weight:900;color:transparent;-webkit-text-stroke:1.2px rgba(245,243,238,.25);
  line-height:1;margin-bottom:1rem;
}
.svc-card h3{font-size:1.25rem;margin-bottom:.5rem}
.svc-card h3 a::after{content:"";position:absolute;inset:0}
.svc-card p{color:var(--muted);font-size:.9rem;flex:1}
.svc-card .go{margin-top:1.2rem;font-family:var(--mono);font-size:.72rem;letter-spacing:.14em;
  text-transform:uppercase;color:var(--red)}
@media(max-width:1000px){.svc-grid{grid-template-columns:1fr 1fr}}
@media(max-width:560px){.svc-grid{grid-template-columns:1fr}.svc-card{min-height:0}}

/* ---------- black CTA band ---------- */
.cta-band{
  position:relative;overflow:hidden;text-align:center;
  border-block:1px solid var(--line);
  padding:clamp(5rem,10vw,8.5rem) 0;
  background:radial-gradient(50% 90% at 50% 110%,rgba(225,6,0,.22),transparent 65%),#08080a;
}
.cta-band .mono{color:var(--faint);margin-bottom:1.2rem;display:block}
.cta-band h2{font-size:clamp(3.4rem,10vw,8.5rem);letter-spacing:-.04em;line-height:.95;margin-bottom:1.6rem}
.cta-band h2 .stroke{color:transparent;-webkit-text-stroke:1.5px rgba(245,243,238,.5)}
.cta-lines{display:flex;gap:1.6rem;justify-content:center;flex-wrap:wrap;margin-bottom:2.2rem;
  font-size:1.05rem}
.cta-lines a{color:var(--muted);border-bottom:1px solid var(--line-strong);padding-bottom:2px;transition:.25s}
.cta-lines a:hover{color:#fff;border-color:var(--red)}

/* ---------- FAQ accordion ---------- */
.faq{max-width:860px;margin-inline:auto;display:flex;flex-direction:column;gap:.8rem}
.faq-item{
  background:var(--card);border:1px solid var(--line);border-radius:16px;overflow:hidden;
  transition:border-color .3s;
}
.faq-item.open{border-color:rgba(225,6,0,.4)}
.faq-q{
  width:100%;display:flex;justify-content:space-between;align-items:center;gap:1rem;
  padding:1.35rem 1.5rem;font-size:1.06rem;font-weight:600;letter-spacing:-.01em;text-align:left;
}
.faq-x{
  flex:none;width:34px;height:34px;border-radius:50%;border:1px solid var(--line-strong);
  display:flex;align-items:center;justify-content:center;font-family:var(--mono);font-size:1.1rem;
  transition:transform .35s var(--ease),background .3s,color .3s;
}
.faq-item.open .faq-x{transform:rotate(45deg);background:var(--red);border-color:var(--red);color:#fff}
.faq-a{max-height:0;overflow:hidden;transition:max-height .45s var(--ease)}
.faq-a p{padding:0 1.5rem 1.5rem;color:var(--muted);line-height:1.7;font-size:.98rem}

/* ---------- contact ---------- */
.contact-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:clamp(2rem,4vw,4rem);align-items:start}
.contact-lines{display:flex;flex-direction:column;gap:1rem;margin-top:2rem}
.contact-lines a{
  display:flex;align-items:center;gap:1rem;padding:1.1rem 1.3rem;border-radius:var(--r-md);
  border:1px solid var(--line);background:var(--card);transition:.3s var(--ease);
}
.contact-lines a:hover{border-color:rgba(225,6,0,.5);transform:translateX(6px)}
.contact-lines .t{font-weight:700}
.contact-lines small{display:block;color:var(--faint);font-weight:400;font-size:.82rem}
.form-card{background:var(--card);border:1px solid var(--line);border-radius:var(--r-lg);padding:clamp(1.6rem,3vw,2.6rem)}
.form-grid{display:grid;grid-template-columns:1fr 1fr;gap:1rem}
.field{display:flex;flex-direction:column;gap:.45rem}
.field.full{grid-column:1/-1}
.field label{font-family:var(--mono);font-size:.68rem;letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
.field input,.field select,.field textarea{
  background:#0c0c0f;border:1px solid var(--line-strong);border-radius:10px;color:var(--ink);
  padding:.85rem 1rem;font:inherit;font-size:.95rem;transition:border-color .25s;width:100%;
}
.field textarea{min-height:120px;resize:vertical}
.field input:focus,.field select:focus,.field textarea:focus{outline:none;border-color:var(--red)}
.field select option{background:#141417}
.form-submit{grid-column:1/-1;margin-top:.4rem}
.form-submit .btn{width:100%;justify-content:center}
.form-note{grid-column:1/-1;color:var(--faint);font-size:.8rem;font-family:var(--mono);letter-spacing:.06em}
@media(max-width:900px){.contact-grid{grid-template-columns:1fr}.form-grid{grid-template-columns:1fr}}

/* ---------- calendly ---------- */
.calendly-wrap{
  border:1px solid var(--line);border-radius:var(--r-lg);overflow:hidden;background:#0a0a0a;
  margin-top:2.4rem;
}
.center{text-align:center}
.center .sec-lead{margin-inline:auto}

/* ---------- footer ---------- */
.site-footer{position:relative;overflow:hidden;border-top:1px solid var(--line);padding:clamp(4rem,7vw,6rem) 0 0}
.site-footer::after{content:"";position:absolute;left:50%;bottom:-320px;transform:translateX(-50%);
  width:min(900px,120vw);height:640px;pointer-events:none;
  background:radial-gradient(closest-side,rgba(225,6,0,.20),transparent 70%)}
.foot-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:2.5rem;margin-bottom:3.5rem;position:relative;z-index:1}
.foot-h{font-family:var(--mono);font-size:.7rem;letter-spacing:.18em;text-transform:uppercase;color:var(--faint);margin-bottom:1.1rem}
.foot-links{display:flex;flex-direction:column;gap:.55rem}
.foot-links a{color:var(--muted);font-size:.94rem;transition:.25s;width:fit-content}
.foot-links a:hover{color:#fff;transform:translateX(4px)}
.foot-tag{color:var(--muted);margin:1rem 0 1.4rem;max-width:22rem;font-size:.96rem}
.foot-contact{display:flex;flex-direction:column;gap:.5rem}
.foot-contact a{font-weight:600;font-size:1.02rem}
.foot-contact a:hover{color:var(--red)}
.wordmark{
  position:relative;z-index:1;text-align:center;user-select:none;
  font-weight:900;letter-spacing:-.045em;line-height:.9;white-space:nowrap;
  font-size:clamp(3rem,11.5vw,11rem);
  color:transparent;-webkit-text-stroke:1px rgba(245,243,238,.22);
  margin:1rem 0 0;
}
.wordmark .reg{font-size:.25em;vertical-align:super;-webkit-text-stroke:0;color:rgba(245,243,238,.35)}
.foot-bottom{
  position:relative;z-index:1;border-top:1px solid var(--line);margin-top:2.5rem;
  padding:1.3rem 0;display:flex;justify-content:space-between;gap:1rem;flex-wrap:wrap;
  color:var(--faint);font-size:.85rem;
}
.foot-bottom .socials{display:flex;gap:1.3rem}
.foot-bottom a:hover{color:#fff}
@media(max-width:900px){.foot-grid{grid-template-columns:1fr 1fr}}
@media(max-width:560px){.foot-grid{grid-template-columns:1fr}}

/* ---------- service page: compact hero ---------- */
.svc-hero{position:relative;overflow:hidden;padding:10.5rem 0 clamp(3rem,6vw,5rem)}
.svc-hero .badge{margin-bottom:1.4rem}
.svc-hero h1{font-size:clamp(2.6rem,5.6vw,4.6rem);max-width:16ch;margin-bottom:1.2rem}
.svc-hero h1 .red{color:var(--red)}
.svc-hero .lead{color:var(--muted);font-size:clamp(1rem,1.5vw,1.18rem);max-width:44rem;line-height:1.7;margin-bottom:2rem}
.svc-hero .hero-ctas{margin-bottom:2.6rem}
.hero-stats{display:flex;gap:clamp(1.5rem,4vw,3.5rem);flex-wrap:wrap}
.hstat b{font-size:clamp(1.5rem,2.6vw,2.1rem);letter-spacing:-.02em;display:block}
.hstat b i{font-style:normal;color:var(--red)}
.hstat span{font-family:var(--mono);font-size:.68rem;letter-spacing:.16em;text-transform:uppercase;color:var(--faint)}
.crumb{font-family:var(--mono);font-size:.72rem;letter-spacing:.14em;text-transform:uppercase;color:var(--faint);margin-bottom:1.6rem}
.crumb a{color:var(--muted)}.crumb a:hover{color:#fff}
.crumb b{color:var(--ink);font-weight:400}

/* ---------- included cards (service) ---------- */
.incl-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1.1rem}
.incl-card{
  border-radius:var(--r-lg);border:1px solid var(--line);padding:1.7rem;
  background:linear-gradient(170deg,#141418,#0c0c0f);min-height:250px;
  transition:transform .35s var(--ease),border-color .35s;
}
.incl-card:hover{transform:translateY(-6px);border-color:rgba(225,6,0,.45)}
.incl-card .n{font-size:2.8rem;font-weight:900;color:transparent;-webkit-text-stroke:1.2px rgba(225,6,0,.65);line-height:1;margin-bottom:1rem}
.incl-card h3{font-size:1.2rem;margin-bottom:.5rem}
.incl-card p{color:var(--muted);font-size:.93rem}
@media(max-width:900px){.incl-grid{grid-template-columns:1fr 1fr}}
@media(max-width:600px){.incl-grid{grid-template-columns:1fr}}

/* ---------- mini process strip ---------- */
.mini-proc{display:grid;grid-template-columns:repeat(3,1fr);gap:1.1rem;margin-top:2.4rem}
.mini-step{border:1px solid var(--line);border-radius:var(--r-lg);padding:1.6rem;background:var(--card);position:relative;overflow:hidden}
.mini-step::before{content:"";position:absolute;top:0;left:0;right:0;height:3px;background:var(--red);transform:scaleX(0);transform-origin:left;transition:transform .4s var(--ease)}
.mini-step:hover::before{transform:scaleX(1)}
.mini-step .pill{margin-bottom:1rem;display:inline-block}
.mini-step h3{font-size:1.25rem;margin-bottom:.5rem}
.mini-step p{color:var(--muted);font-size:.93rem}
@media(max-width:760px){.mini-proc{grid-template-columns:1fr}}

/* ---------- prose sections (kept copy) ---------- */
.prose{max-width:46rem}
.prose p{color:var(--muted);margin-bottom:1.1rem;line-height:1.75;font-size:1.02rem}
.prose p strong{color:var(--ink)}
.prose a{color:#fff;border-bottom:1px solid var(--red)}
.prose ul{margin:0 0 1.2rem 1.2rem;color:var(--muted)}
.prose ul li{margin-bottom:.55rem;line-height:1.7}
.prose ul li strong{color:var(--ink)}
.sec-sub{color:var(--muted);margin-bottom:2rem;max-width:44rem}
.related-links{display:flex;gap:.7rem;flex-wrap:wrap;align-items:center;margin-top:1.6rem}
.related-links span{font-family:var(--mono);font-size:.7rem;letter-spacing:.14em;text-transform:uppercase;color:var(--faint)}
.related-links a{border:1px solid var(--line-strong);border-radius:999px;padding:.55rem 1.1rem;font-size:.88rem;transition:.25s}
.related-links a:hover{border-color:var(--red);color:#fff}

/* ---------- work page gallery ---------- */
.filter-row{display:flex;gap:.6rem;flex-wrap:wrap;margin:2rem 0 2.4rem}
.filter-btn{
  font-family:var(--mono);font-size:.72rem;letter-spacing:.12em;text-transform:uppercase;
  border:1px solid var(--line-strong);border-radius:999px;padding:.6rem 1.15rem;color:var(--muted);
  transition:.25s;
}
.filter-btn:hover{color:#fff;border-color:rgba(255,255,255,.35)}
.filter-btn.active{background:var(--red);border-color:var(--red);color:#fff}
.reel-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1.1rem}
.reel-frame{
  position:relative;border-radius:var(--r-lg);overflow:hidden;border:1px solid var(--line);
  aspect-ratio:9/13;background:#000;cursor:pointer;
  transition:transform .35s var(--ease),border-color .35s,opacity .3s;
}
.reel-frame:hover{transform:translateY(-6px);border-color:rgba(225,6,0,.5)}
.reel-frame.hidden{display:none}
.reel-frame img.poster{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.reel-frame video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:0;transition:opacity .4s}
.reel-frame.playing video{opacity:1}
.reel-frame .shade{position:absolute;inset:0;background:linear-gradient(180deg,transparent 45%,rgba(5,5,7,.9));pointer-events:none;transition:opacity .4s}
.reel-frame.playing .shade{opacity:0}
.reel-meta{position:absolute;left:0;right:0;bottom:0;padding:1.3rem;pointer-events:none;transition:opacity .3s}
.reel-frame.playing .reel-meta{opacity:0}
.reel-meta .pill{background:rgba(8,8,10,.6);backdrop-filter:blur(6px);display:inline-block;margin-bottom:.6rem}
.reel-meta h3{font-size:1.15rem;margin-bottom:.3rem}
.reel-meta p{color:rgba(255,255,255,.65);font-size:.85rem}
.reel-meta .svc-link{pointer-events:auto;font-size:.82rem;color:#ffb4ab;font-weight:600}
.reel-meta .svc-link:hover{color:#fff}
.play-btn{
  position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);
  width:74px;height:74px;border-radius:50%;background:rgba(225,6,0,.92);color:#fff;
  display:flex;align-items:center;justify-content:center;
  box-shadow:0 12px 40px -8px rgba(225,6,0,.7);transition:transform .3s var(--ease),opacity .3s;
  z-index:2;
}
.play-btn svg{width:28px;height:28px;fill:#fff;margin-left:3px}
.play-btn:hover{transform:translate(-50%,-50%) scale(1.1)}
.reel-frame.playing .play-btn{opacity:0;pointer-events:none}
@media(max-width:900px){.reel-grid{grid-template-columns:1fr 1fr}}
@media(max-width:560px){.reel-grid{grid-template-columns:1fr}.reel-frame{aspect-ratio:9/12}}

/* ---------- thank you ---------- */
.thanks{min-height:100svh;display:flex;align-items:center;justify-content:center;padding:8rem 0 5rem;position:relative;overflow:hidden}
.thanks-card{
  position:relative;z-index:2;text-align:center;max-width:620px;
  background:var(--card);border:1px solid var(--line-strong);border-radius:24px;
  padding:clamp(2.5rem,5vw,4rem);box-shadow:var(--shadow);
}
.check-ring{
  width:88px;height:88px;border-radius:50%;background:rgba(225,6,0,.12);
  border:1px solid rgba(225,6,0,.5);display:flex;align-items:center;justify-content:center;
  margin:0 auto 1.8rem;
}
.check-ring svg{width:38px;height:38px;stroke:var(--red);stroke-width:2.5;fill:none;stroke-linecap:round;stroke-linejoin:round}
.thanks-card h1{font-size:clamp(2rem,4.5vw,3rem);margin-bottom:1rem}
.thanks-card h1 .red{color:var(--red)}
.thanks-card p{color:var(--muted);margin-bottom:2rem;line-height:1.7}
.thanks-card p a{color:#fff;font-weight:700;border-bottom:1px solid var(--red)}
.thanks-card .hero-ctas{justify-content:center}